# Kate dos Santos

Canonical URL: https://lacewing.agency/html/about-us/individuals/kate-dos-santos.html
Last updated: 2026-07-28
Organisation: Lacewing

## Main content

Kate dos Santos

Founder

Kate founded Lacewing with a clear belief: specialist businesses deserve specialist marketing. She recognised that too many agencies relied on generic approaches that failed to understand the complexity, regulation and commercial realities of the industries they were supporting. Lacewing has changed that in Alternative Investments.

As Founder, Kate has built the business around the principle that marketing should become an extension of a client's team, not an outsourced supplier. She is passionate about getting under the skin of every business Lacewing works with, taking the time to understand their ambitions, challenges and culture before developing strategies that deliver measurable commercial outcomes. Kate really enjoys spending time with clients, building great relationships and helping ambitious businesses tell their stories in a way that creates genuine value.

Under her leadership, Lacewing has continued to grow in its role as specialist marketing partner for alternative investment managers and the service providers that support them. The business combines strategic thinking, creativity and technology to help clients stand out in an increasingly competitive market. She believes the future of marketing lies in blending human expertise with intelligent technology, while never losing sight of the relationships that underpin successful businesses.

Kate is married to Alex, and where at all possible spends weekends either in the company of her cars or the family cats.

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### Last Updated
Date: 2026-07-16