# Alice Balard

Canonical URL: https://lacewing.agency/html/about-us/individuals/alice-balard.html
Last updated: 2026-07-28
Organisation: Lacewing

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Alice Balard

COO / CSO

Alice believes the strongest brands are built on understanding. With a background in brand strategy and marketing, she works closely with alternative investment managers and their service providers to develop clear positioning, compelling messaging and strategies that support long-term growth. She enjoys getting to know the people behind every business, turning complex ideas into communications that build trust and deliver measurable results.

Having lived in London, Paris and Amsterdam, Alice brings an international perspective to her work and speaks fluent French. Away from the office, she divides her time between the UK and the Netherlands and is also a qualified yoga teacher, bringing the same focus and balance to life as she does to her work.

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### Last Updated
Date: 2026-07-16